Wilbra launches a YouTube project in collaboration with Rulof Fai Da Te

Nicola Fossati di Wilbra e Rulof Fai da Te al lancio di Rulof Missione Artiglio

Wilbra launches a YouTube project in collaboration with Rulof Fai Da Te

What happens when a DIY inventor meets a Paralympic champion? Rulof Missione Artiglio is the new 10-episode YouTube series produced by Artiglio, blending creative recycling, experimentation, and inclusion. A format designed to inspire, entertain, and encourage reflection on the value of craftsmanship and sustainability.

A project that goes beyond DIY

Rulof Missione Artiglio isn’t just a video series: it’s a mission where creativity becomes a tool for inclusion. Episode by episode, Rulof Fai Da Te, inventor, YouTuber, and a leading figure in the DIY world, transforms scrap materials and everyday objects into new inventions using Artiglio products, always at hand in his toolbox.

Proceeds from the sale of his creations will go toward funding an inclusive board game designed for both sighted and visually impaired children. This special project was created in collaboration with Real Eyes Sport, the association founded by Daniele Cassioli, former Paralympic water-skiing champion, and two students from ISIA Roma Design, a top Italian design university, who designed the game.

Nicola Fossati from Wilbra and Rulof Fai Da Te

Creativity that brings value

The goal of the series is simple but powerful: to show that building something with your own hands is not only more sustainable, but also more rewarding. In a world dominated by consumerism and overproduction, Rulof Missione Artiglio invites viewers to rediscover the joy of DIY, promoting a more mindful and less impactful approach to the planet.

From repurposing materials to inventing entirely new objects, each episode demonstrates how an idea, brought to life with Artiglio products, can become an opportunity for sharing, growth and inclusion.

Nicola Fossati from Wilbra in Rulof Fai Da Te's workshop

Words from the project leaders

“We are thrilled to kick off this project, which will accompany us throughout 2026,” says Nicola Fossati, owner of Wilbra.
“We chose Rulof because he perfectly embodies our company’s values: technical expertise, a genuine passion for well-crafted work and a strong focus on a creative and sustainable approach. Moreover, his ability to engage the community with useful and positive content is fully aligned with our vision of responsible and inclusive DIY.”

Rulof Fai Da Te also expresses great enthusiasm for the collaboration: “I’m really happy to start this journey with Wilbra and Artiglio,” says Rulof.
“I’ve been using Artiglio products for several years and I know how reliable they are in my projects. This series is the perfect opportunity to show how creativity and sustainability can go hand in hand, and to contribute to an inclusive and meaningful project such as the creation of a game for both sighted and visually impaired children.”

THE PROJECT PARTNERS

THE SERIES IS CREATED IN COLLABORATION WITH:

real-eyes-sport-logo

Real Eyes Sport a sports association founded by former Paralympic champion Daniele Cassioli, aimed at promoting autonomy, growth, and inclusion through sports and play activities for children and young people with disabilities.

isia-design-logo

ISIA Roma Design an internationally recognized university institute with a long tradition of experimentation and excellence in education, honored with awards including the prestigious Compasso d’Oro.

The full series on YouTube

Rulof Missione Artiglio will be available for free starting February 2026. Ten episodes featuring visionary inventions, special guests and ideas to rediscover how fun, useful, and inclusive DIY can be.